| # | Phase | Title | Status | Notes |
|---|
| State | Agents | Status | Trials | Paid | MRR |
|---|---|---|---|---|---|
| Florida | ~220K | Active | 312 | 94 | $2,840 |
| California | ~440K | Active | 241 | 68 | $2,114 |
| Texas | ~180K | Active | 187 | 52 | $1,651 |
| New York | ~210K | Queued | 88 | 19 | $721 |
| Georgia | ~50K | Queued | 36 | 8 | $311 |
| National (rest) | ~600K | Phase 7 | — | — | — |
| Outlet | Query | Match angle | Status | |
|---|---|---|---|---|
| Inman | "How are agents using AI tools daily?" | Direct fit — caption time savings | Drafted | |
| HousingWire | "AI tools changing real estate marketing" | Direct fit — case study angle | Drafted | |
| The Close | "What tech do top-producing agents use?" | Strong fit — productivity tools | Pending | |
| RISMedia | "Time-saving hacks for listing agents" | Direct fit — testimonial-ready | Pending |
lc_haro_pitches. Hit Send ⚡ to push to journalist inbox via Mailgun.
| Day | Subject | Goal | Sent | Open | Reply |
|---|---|---|---|---|---|
| 1 | {first_name}, quick question about your listings | Hook + free trial offer | 214 | 38% | 7.1% |
| 4 | Re: your listings — saw you have {recent_count} active | Specificity + soft nudge | 141 | 42% | 5.2% |
| 9 | Closing the loop {first_name} | Last-chance + breakup | 88 | 35% | 9.0% |
listingcaption.io · SPF ✓ · DKIM ✓ · DMARC ✓
| Day | Step | Message preview | Sent | Reply |
|---|---|---|---|---|
| 1 | Connect + opener | "Fellow {city} agent here. Built a Chrome tool that turns listings into IG/FB/email captions in 3 seconds…" | 347 | — |
| 3 | Follow-up | "Hey {first_name}, the free access slots are filling up — we've had 30+ {city}-area agents sign up…" | 126 | 22% |
| 7 | Final touch | "No worries if not the right time. I'll leave the link here in case you ever want to check it out: …" | 98 | 11% |
| State | Campaign | Status | Sent | Replies | Trials |
|---|---|---|---|---|---|
| Florida | FL Real Estate Agents — Listing Captions | Active | 142 | 14 | 9 |
| California | CA Real Estate Agents — Listing Captions | Active | 118 | 11 | 7 |
| Texas | TX Real Estate Agents — Listing Captions | Active | 87 | 9 | 6 |
| New York | NY Real Estate Agents — Listing Captions | Queued | — | — | — |
| Georgia | GA Real Estate Agents — Listing Captions | Queued | — | — | — |
| Prospect type | Primary channel | Fallback | Daily cap | Sequence |
|---|---|---|---|---|
| Solo agent (LinkedIn-active) | 💼 LinkedIn DM | ✉️ Email if no profile | 50/day total | 3-step over 7 days |
| Brokerage owner | ✉️ Cold Email | 💼 LinkedIn DM | 30/day per inbox | 3-step over 14 days |
| Top-100 producer (per state) | 📰 HARO mention + ✉️ personal email | — | 5/week, hand-curated | 1-touch personal |
| Real estate journalist | 📰 HARO query response | ✉️ Cold pitch | 3 pitches/day | Single response |
| RE training company | ✉️ Partnership email | — | 2/week | Custom partnership pitch |
| Year | Paid users (EOY) | EOY MRR /mo (peak) | Avg MRR /mo (linear ramp) | Annual revenue /yr | Cumulative |
|---|---|---|---|---|---|
| Year 1 | 95 | $2,755 | $1,378 | $16,530 | $16,530 |
| Year 2 | 340 | $9,860 | $6,308 | $75,690 | $92,220 |
| Year 3 | 720 | $20,880 | $15,370 | $184,440 | $276,660 |
| Year 4 | 1,180 | $34,220 | $27,550 | $330,600 | $607,260 |
| Year 5 | 1,580 | $45,820 | $40,020 | $480,240 | $1,087,500 Y5 peak $45,820/mo |
| Item | Provider | Cost/mo |
|---|---|---|
| OpenAI (gpt-4o-mini) | OpenAI | $58 |
| Cloudflare Workers | Cloudflare | $5 |
| Supabase Pro | Supabase | $25 |
| Phantombuster | Phantombuster | $56 |
| Instantly.ai | Instantly | $37 |
| Mailgun | Mailgun | $15 |
| Stripe fees (~3%) | Stripe | $626 |
| Domain + nginx | Namecheap + VPS | $4 |
| Total Y3 OpEx | $826/mo | |
| Net margin at Y3 | 96.0% | |
US real estate agents. Validated. ~1.5M TAM.
Chrome Manifest V3 + OpenAI gpt-4o-mini. Self-improving prompts via brand voice templates.
Free 5/mo · Pro $29/mo · Agency $79/mo. Anchored against Canva ($150/yr) + CRM tools ($100+/mo).
Chrome Web Store (organic) + LinkedIn outreach (Phantombuster + Instantly.ai).
3-step DM sequence. 50 connects/day cap. Compound across FL/CA/TX/NY/GA.
Free→Pro at 25% (post-cap-hit). Stripe Customer Portal for self-serve cancel.
Daily-use product. Stickiness comes from brand voice templates (Pro). Target churn under 5%/mo.
Solo Pro → Agency. Brokerage seat-based pricing. Free agency-tier upgrade for first 10 users.
Cloudflare Worker (zero ops). Supabase (managed). All cron via VPS scheduled tasks.
Tier-1 by Sophia agent. Tier-2 by Matt. Email-only at first; Intercom at $5K+ MRR.
This dashboard. Cohort tracking. CAC by source state. LTV by tier.
Form 5472 (foreign-owned LLC). Privacy policy on listingcaption.io/privacy. No PII storage.
ml-feedback-loop wired in Phase 7. Caption A/B testing. Auto-retire low-performing prompts.
What it does: Every day at 11:00 BKK, the scheduled task picks the lowest sequence_order pending dev_task where product='ListingCaption' and status='pending'. It dispatches that task to Sophia (or matt-tagged tasks back to Matt's Telegram).
What it skips: Tasks with status='blocked' stay parked until the blocker is resolved (life_state SSOT auto-flips them when LLC/Mercury/Stripe land).
What it logs: Each run writes to claude_memory_log + updates the increment in listingcaption-productise-state.json.
How to override: Edit /var/www/listingcaption-productise-state.json directly, or add a row to act_requests with source='listingcaption-biz-dash'.
Step 1. Click the ListingCaption icon in your Chrome toolbar. Pin it to make it always visible.
Step 2. Open any listing page — Zillow, Realtor.com, your CRM, anywhere the description is selectable text. Highlight the description text.
Step 3. Click the icon. Pick Instagram, Facebook, or email. Captions generate in 3 seconds.
Step 4. Copy. Paste. Post. You never left the page.
Need a different tone? Pro and Agency tiers can save 3 sample posts to teach the AI your voice.